Fast Start Marketing Package

Kold King's unique Fast Start Marketing Package is one more reason You Get More With Kold King! We realize the learning curve involved in offering a system that is new to the contractor. We straighten and shorten that curve by giving you a tried-and-proven marketing package custom-tailored to your company. The best part is, it is included in every rig package we sell.

The Fast Start Marketing Package includes:

• 500 color postcards with your company name and phone number.
• Mailing label list on Avery 5160 labels (and saved on CD for your future use) of the business SICs we know to be the best source of high quality, larger repeat customers.
• Wood sample board.
• Powerpoint® presentation on CD custom-tailored to your company, designed to make presenting the chopped glass system to your customers a simple click-the-mouse process that gives you a professional look.
• CD chock full of specs, stock photos, promotional design templates, guarantee templates, proposal templates, charts, etc.

Our goal is to make it as easy as possible for you to sell roofs. Lots of them! We want to see you expand and buy additional Kold King rigs just as 7% of our customers have done.

Now you can buy our wood sample boards separately. The sample is the chopped glass/emulsion system, with poly fabric, over gravel BUR with aluminum coating.

Price: $225 (price to Kold King owners $150)

Selling tips from Tim Adams, who sold $ million+ per year for many years, and has 28 years experience marketing and selling these roof systems:

Differentiation!

Differentiation is not just a buzzword. Separating your company's image from the pack is critical for a couple of reasons. 1) The pack seems to always be in a race to see who can go broke the fastest -- they allow themselves to fall into that trap of bidding jobs with lower and lower profit margins because they are offering the same roof systems the pack offers and thus they think price is all they have to sell. 2) Lets face it, roofers don't enjoy such a great reputation in the eyes of the consumer.

You have to separate yourself from the pack! You don't have to wear a coat and tie, but it wouldn't kill you to wear a nice polo shirt with your company logo on it when you go to see a prospective customer. And don't walk in with the prospect's proposal handwritten on a Nebs form clipped into a $1.78 clipboard you got at Walmart. Look like you're serious about the roofing business and your company's image.

I'm not going to go into a lot of detail here because a lot of non-Kold Kingers would love to know what we do to market/sell roofs. Suffice that Kold King's Fast Start Marketing Package, and the great looking Kold King rig will go a long way to helping you build that all-important professional image for your roofing company. We'll take you to the next level...the one where you'll find the profit.

---Tim Adams